Privacy Policy
Last updated 4 October 2026
This page explains what personal data we collect, what we use it for, who we share it with, and what rights you have under Thailand's Personal Data Protection Act (PDPA).
1. Who we are
SMILE NSG CO., LTD., company registration number 0105567149114, 48/708 Soi Seri Thai 41, Khlong Kum, Bueng Kum, Bangkok 10240.
For anything about your personal data, contact us on the phone number, email or LINE shown at the bottom of this site.
2. What we collect
What you enter yourself: first and last name, the phone number you sign in with, your password, and your delivery addresses.
If you connect LINE, your LINE user id and display name, so we can send you order updates.
If you withdraw from your wallet, your account name, bank and account number.
How you use the service: order history, wallet activity, items you view and favourite, and images you upload such as transfer slips.
We do not store your card number. Card payments are handled directly by our payment provider.
3. What we use it for
To buy what you ordered, import it, and deliver it to you.
To take payment, refund to your wallet, and pay withdrawals into your bank account.
To tell you your order status and to reach you when something goes wrong.
To verify you by one-time code and to prevent fraudulent use.
To keep the accounting and tax records the law requires.
4. Who we share it with
Sellers and delivery companies in Japan, only as far as buying and receiving the item on your behalf requires.
Delivery companies in Thailand, who receive your name, phone number and delivery address.
Our payment provider, our SMS provider, and LINE for notifications.
The service providers we run on, such as parcel tracking, translation, image hosting and our hosting providers.
We do not sell your personal data to anyone.
5. Cookies and advertising measurement
Cookies are small text files stored on your device when you visit a website, so it can remember how you use it. We use four types of cookies.
Necessary cookies: used for signing in, ordering and account security. Without them the website does not work.
Functional cookies: remember the settings you choose, such as the website language.
Measurement cookies: we use Google Analytics, through Google Tag Manager, to see which pages people visit and improve the website.
Advertising cookies: we use the Facebook Pixel and Google Ads to measure which ads lead to sign-ups and orders, and to show you ads that match your interests on Facebook and Google.
6. How long we keep it
We keep your account data for as long as you use the service. To close your account and have your data deleted, contact our admin on LINE. Order data and accounting records are kept for 5 years, as tax and accounting law requires.
7. Your rights
You can ask to see the data we hold about you.
You can ask us to correct anything wrong. Most of it you can edit yourself on your profile page.
You can ask us to delete your account and data, except what the law requires us to keep.
You can withdraw consent to marketing messages at any time, without affecting orders already placed.
If we handle your data wrongly, you can complain to Thailand's Personal Data Protection Committee.
8. Security
Passwords are stored in a form that cannot be read back, and every connection is encrypted.
Changing your phone number and adding a bank account both require a one-time code.